brand identity

What is brand identity? The best place to start is to ask yourself how you want your customers to perceive your business. Also, what type of message do you want to project? You send that message through visuals, such as your company name, your logo, your brand colours and your website, amongst others. Making your brand identifiable, recognisable and (most importantly) memorable in today’s bustling marketplace is integral. Once you have established a need for your product or service, it's time to give your business a unique personality that will be unforgettable. What type of image do you want for your business? Perhaps corporate, clean or funky ... the possibilities are endless. Let the fun begin! Let’s work together to brand your new business by tackling the following key elements: